Generating traffic to your website can be challenging, especially if you don’t have the right resources to do so. However, there are several effective strategies that you can use to make sure that more people visit your site and click on your ads. Here are five of the best ways to get traffic to your website.
Have a Plan
Now, before you do anything else, sit down and come up with a plan. Map out your traffic generation campaign so that you have a daily schedule of how, when and where you’re going to promote your website. It can be overwhelming at first, but once you see some results from what you did last week, it’ll get easier. And don’t limit yourself on how many strategies you want to use. If one doesn’t work for you, just try another one!
Optimize Your Keywords
Keywords are super important for search engine optimization and, therefore, traffic generation. The trick here is not to overthink things: If you’re a wedding photographer, you want your potential customers to find you easily when they type wedding photographer Dallas. Use an online keyword tool like Google AdWords or WordTracker to see what terms are popular with people who might hire your services—then use those terms on your website in places like your title tag, meta description, and opening paragraph.
Create Great Content
People don’t care about your website; they care about themselves. If you can create content that tells a compelling story, you have a chance of getting their attention and having them stick around. It helps if you can provide insights or entertainment in your posts. Of course, even the best content won’t cut it without some effort on your part to push people toward it—and that means traffic generation. Here are five ways to get people reading what you write
Promote Content on Social Media
Social media is one of your best bets for getting traffic to your website. Facebook, Twitter, and LinkedIn are some of your best platforms for promoting website content. They’re also some of the most underused traffic-generation methods. With these methods, you can get free exposure in front of thousands—sometimes even millions—of people who wouldn’t normally see your work. This method is also a great way to promote content that isn’t behind a paywall.
Use Email Marketing as Part of Your Strategy
When it comes to traffic generation, email marketing is one of your most powerful tools. Email newsletters and daily emails can help you build a list of subscribers—people who you can connect with directly about your products and services, or even just communicate with on a regular basis. As you send emails out to your subscribers, they in turn share those messages with their own networks, bringing you more traffic and leads for free. You need an email service provider (ESP) that supports all your needs so you get both consistent delivery of high-quality content, as well as access to sophisticated analytics that allow you to track how each message performs over time. We recommend HubSpot’s Professional Plan because it combines high deliverability rates with best-in-class tools for driving engagement and analyzing data.